Why People Buy: The Power of Human Connection in Sales with Sha Nacino

In this powerful episode of Scale to Exit, Alejandra Santos sits down with Sha Nacino to break down the real reason people say yes in business—it’s not logic, it’s connection. Discover how empathy, authenticity, and simply making people feel understood can instantly shift your sales outcomes. Whether scaling a startup or building a legacy brand, this conversation will change how you sell and lead.

Because in the end? People don’t buy products. They buy people.

 

You can find Sha Nacino https://shanacino.com https://www.linkedin.com/in/sha-nacino/