Know Your Value Gap – Why Your Business Isn’t Worth What You Think with Alejandra Santos

In this solo episode, I dive into one of the most misunderstood but critical topics for any business owner: valuation. You might think your business is worth $5M, but is it really? I’m breaking down what drives business value, the most common gaps between perceived and actual worth, and how to identify the blind spots that are silently hurting your valuation. We’ll talk: ✅ What buyers really look for ✅ The 3 most common value gaps I see in businesses ✅ How to increase your multiple before you're even thinking of selling ✅ Why emotional valuation (what you think it’s worth) doesn’t equal market value Whether you’re planning to sell, scale, or want to build a business that commands more, this episode will help you start thinking like a future buyer. 🎧 Let’s close your value gap and unlock your next level. You can connect with Alejandra Santos on https://www.linkedin.com/in/aalejandrasantos/