Beyond Product-Market Fit: Peter Cohan’s Value Pyramid for Strategic Growth

Product-market fit is just the beginning. In this episode, I’m joined by Peter Cohan—author, investor, and creator of the Value Pyramid—to explore what it takes to grow a business built to last. We explore the layers of the Value Pyramid and how founders can climb from basic survival to sustained strategic advantage.

Peter explains the difference between visionary and reckless leadership, why empathy is essential in crisis, and how to avoid the mental traps of cognitive lock-in. We also explore the founder’s dual identity as both sprinter and marathoner, and share real cautionary tales from startups that got growth wrong. If you're serious about scaling with intention, not just speed, this episode is your roadmap.

You can find Peter Cohan https://www.linkedin.com/in/peter-cohan/

You can find his books on Brain Rush