Scale to Exit with Alejandra Santos

Are You Building Value or Killing It? How Talent Strategy Impacts Your Exit

Is your workforce strategy setting your business up for a successful exit, or silently killing its value?
In this episode of Scale to Exit, we sit down with Edie Goldberg, Ph.D., a nationally recognized expert in talent strategy and the future of work. Edie shares powerful insights from her books The Inside Gig and Scenario Planning, revealing how business owners can use agile talent planning to scale smarter, build resilient leadership teams, and create a company ready to sell, even if they’re not planning to exit tomorrow.
We dive into:
What makes a talent strategy a value builder or a value killer
How to leverage untapped talent to increase efficiency and scalability
Why agile workforce planning is your secret weapon for exit readiness
The red flags buyers look for in team structure and leadership gaps
You can find Edie Goldberg 
(1) Edie Goldberg | LinkedIn

Why People Buy: The Power of Human Connection in Sales with Sha Nacino

In this powerful episode of Scale to Exit, Alejandra Santos sits down with Sha Nacino to break down the real reason people say yes in business—it’s not logic, it’s connection. Discover how empathy, authenticity, and simply making people feel understood can instantly shift your sales outcomes. Whether scaling a startup or building a legacy brand, this conversation will change how you sell and lead.
Because in the end? People don’t buy products. They buy people.
 
You can find Sha Nacino https://shanacino.com https://www.linkedin.com/in/sha-nacino/
 

CEO at 20, COO by 24: Victoria Pelletier on Buying Businesses and Leading with EQ

What does becoming a CEO at 20 and a COO by 24 take? For Victoria Pelletier, it’s grit, strategy, and a serious dose of emotional intelligence. In this episode of Scale to Exit, we dive into her journey through mergers and acquisitions—on both sides of the table—and what she looks for in a business before making a deal. We also talk leadership that lasts, brand value that sells, and why EQ might be your secret weapon for scale. Buckle up—this one’s equal parts powerhouse and playbook.
 
Don't forget to SUBSCRIBE -LIKE -SHARE -COMMENT
 
Website: https://victoria-pelletier.com/
LinkedIn:   / victoriapelletier  
Twitter:   / pelletierv29  
Instagram:   / victoria_pelletier_unstoppable  
Facebook:   / victoria.pelletier.unstoppable  
YouTube:    / @victoriapelletierunstoppable   YouTube Speaker Reel:    • Victoria Pelletier - Public Speaker &...   TEDx Miami Talk:    • Embracing healthy resilience | Victor...   Influence Unleashed Book - Amazon: https://a.co/d/6Ru2NKY
The Power of Whole Human Leadership Book (Leadership and Culture) – Amazon: https://a.co/d/eHOCFM6

Rebrand or Be Replaced: Patrice Williams-Lindo on Thriving in a Modern Work Jungle

Is your business having an identity crisis? Patrice Williams-Lindo, CEO of Career Nomad, joins Scale to Exit to talk surviving economic curveballs, rebranding like a pro, and her RNA Framework (no, not that RNA—we’re not in bio class). From mindset shifts to mastering digital skills, this episode is your cheat code for navigating today’s wild economy.
You can find Patrice Lindo at:
http://linkedin.com/in/thecareernomad

Beyond Product-Market Fit: Peter Cohan’s Value Pyramid for Strategic Growth

Product-market fit is just the beginning. In this episode, I’m joined by Peter Cohan—author, investor, and creator of the Value Pyramid—to explore what it takes to grow a business built to last. We explore the layers of the Value Pyramid and how founders can climb from basic survival to sustained strategic advantage.
Peter explains the difference between visionary and reckless leadership, why empathy is essential in crisis, and how to avoid the mental traps of cognitive lock-in. We also explore the founder’s dual identity as both sprinter and marathoner, and share real cautionary tales from startups that got growth wrong. If you're serious about scaling with intention, not just speed, this episode is your roadmap.
You can find Peter Cohan https://www.linkedin.com/in/peter-cohan/
You can find his books on Brain Rush

Why Timing Matters: 2025 M&A Trends to Know Prior to Exiting your Business with Alejandra Santos

Thinking about selling your business or going public? In this episode, I break down 2025 M&A and IPO trends — and why the timing of your exit could make or break your deal. We will also cover what every founder should be doing now to prepare. Don’t miss this.
 
You can connect with Alejandra Santos: https://www.linkedin.com/in/aalejandrasantos/ www.intothenext.com www.theeducatedceo.com

From Startup Exit to Impact: Sofia Castillo on Tech, Leadership & Empowering Guatemala

​In this episode, we sit down with Sofia Castillo, a Guatemalan innovator and entrepreneur recognized as one of Forbes' Top 100 Powerful Women in Central America. Sofia shares her journey from founding her first tech startup without knowing exits were possible to her current venture, core-code.io, a technological talent accelerator empowering Central American youth to launch careers in technology. We delve into her experiences building tech in Silicon Valley, her commitment to regional development, and her role as a woman leader supporting Guatemala's growth.
 
You can find Sofia Castillo at
Sofia Castillo | LinkedIn

Value Acceleration Strategies & Future-Proofing Your Business with Justin Goodbread

In this episode of Scale to Exit, I sit down with Justin Goodbread to discuss value acceleration strategies—what they are, why they matter, and how business owners can implement them to maximize their companies' worth.
We tackle overcoming doubts that hold entrepreneurs back, shifting from reactive decision-making to proactive, long-term planning, and ensuring that your business isn't just surviving but built to thrive for the future. Whether you're looking to scale, exit, or strengthen your company's foundation, this conversation is packed with insights to help you make smarter, more strategic moves.
🔹 How to identify and increase the value drivers in your business🔹 The mindset shifts required to overcome uncertainty and take action🔹 Strategies to make your company more resilient and attractive to buyers🔹 Future-proofing your business against market shifts
If you're serious about growing and safeguarding your business's future, you won’t want to miss this episode.
🎧 Tune in now!
You can find Justin Goodbread
https://www.linkedin.com/in/justingoodbread https://www.justingoodbread.com/ https://www.justingoodbread.com/your-babys-ugly/ https://www.justingoodbread.com/ultimate-sale-book/

Scale To Exit with Cherrise Curtis: Navigating Tariffs, Bootstrapping and Expanding for an Exit

In this episode of Scale to Exit, we sit down with Cherrisse Curtis to discuss the impact of tariffs and trade agreements on businesses, the pros and cons of bootstrapping versus fundraising, and key strategies for scaling a company toward a successful exit. Whether you're an entrepreneur weighing funding options or a business owner navigating global trade challenges, this episode is packed with insights to help you make informed decisions and build a valuable, scalable business. Tune in now! Available on all platforms, don't forget to subscribe! You can find Cherrise Curtis at:
https://www.instagram.com/theofficial.cherrisecurtis https://www.linkedin.com/in/cherrise2022/

Maximize Your Business Value Before You Sell: Don’t Let PE Firms Take Your Profits

In this episode of Scale to Exit, we explore why waiting for a private equity (PE) firm to increase your business value after an exit is a costly mistake. Learn how to take control of your business’s value before you sell so you can walk away with a higher payday. I’ll break down the key drivers of business value, common mistakes owners make when selling, and practical strategies to maximize your valuation. Don’t leave money on the table—tune in and discover how to position your business for the most profitable exit possible.